Smarketing Academy bridges the gap between sales and marketing — and equips ambitious professionals with the AI skills to thrive in the modern commercial world.
Most organisations keep sales and marketing in separate silos — different KPIs, different language, different goals. The result? Lost leads, mixed messages, and missed revenue.
At Smarketing Academy, we close that gap. And now, with AI transforming every commercial role, we go further — equipping people with the practical AI skills that give them a real competitive edge.
View Our CoursesUnderstand how sales and marketing strategies connect and amplify each other.
Practical AI skills for commercial teams — no technical background required.
Ideal for school leavers and new entrants entering the commercial world.
For companies wanting aligned, high-performing sales and marketing teams.
From foundational courses for school leavers to AI-powered commercial training for growing businesses — our curriculum is built around real skills that employers actually want.
The complete beginner's guide to professional selling — from prospecting to closing.
Learn the core marketing disciplines — from brand and content to digital channels and how to measure what matters.
Our flagship alignment programme — learning to operate at the intersection of sales and marketing.
Designed for school leavers and new graduates entering their first sales or marketing role.
Use AI to prospect smarter, write better outreach, personalise at scale, and cut the admin that slows salespeople down.
Transform your marketing output with AI-powered content creation, campaign planning, and analytics — without losing your brand voice.
Manage AI tools, write better automated responses, and use sentiment analysis to deliver outstanding customer experiences.
Our most comprehensive offering. The Commercial AI Playbook brings together AI for Sales, Marketing, and Customer Service into one cohesive programme — designed for businesses who want their entire commercial team working smarter across every function.
Delivered as an intensive team training or a structured multi-week programme. Fully customisable to your business, your tools, and your team's current AI capability.
Enquire About This ProgrammeSMEs and scale-ups who want a unified, AI-ready commercial team. Also ideal for businesses onboarding new commercial hires at scale.
Not sure where to start with AI? Download our free white paper and get a clear picture of where AI is taking sales, marketing, and customer service — and what your team needs to do about it.
Download Free White PaperOpenClaw went viral for a reason. But before you hand it the keys to your business — your email, your calendar, your client data — there are a few things you need to know.
Real documented security incidents · Pre-adoption safety checklist · The 5 questions every business owner must ask
Smarketing Academy was founded with a single, clear belief: that the divide between sales and marketing is one of the most costly and unnecessary problems in modern business.
We created this academy to change that — starting with the people entering the industry. By training new professionals with a joined-up understanding of both disciplines from day one, we're helping build a generation of commercial talent that speaks both languages fluently.
And now, with AI reshaping every commercial role, we've expanded our mission. Smarketing Academy is committed to making AI practical and accessible for sales, marketing, and customer service professionals — not just the tech teams.
Every concept we teach is grounded in how real commercial teams actually work — not just textbook frameworks.
Commercial skills shouldn't be gatekept behind expensive degrees. We believe in open access to quality training for everyone.
Sales and marketing are stronger together. We model the collaborative culture we teach.
Is your sales team complaining marketing generates bad leads? Is marketing frustrated that sales ignores their content? Is your team using AI tools — but inconsistently and without a strategy?
Smarketing Academy works directly with businesses to break down silos, upskill people in alignment and AI, and create a shared commercial culture that drives real results.
Enquire NowBuilding commercial functions from the ground up
Aligning large sales and marketing departments
Preparing students for AI-era commercial careers
Engaging workshops to align your sales and marketing teams — and get them using AI tools consistently and confidently.
Our flagship business programme. AI upskilling across sales, marketing, and customer service — tailored to your tools and team.
We assess your current sales and marketing alignment and deliver a clear, actionable plan to close the gaps.
Bring new commercial team members up to speed faster with structured programmes built for your business.
Get in touch and let's talk about how we can help your business.
Whether you're a school leaver taking your first step into a commercial career, or a business wanting to align your teams and get AI-ready — drop us a message and we'll get back to you.
We aim to respond to all enquiries within 1–2 business days. For urgent business enquiries, mention that in your message and we'll prioritise your response.
Thanks for getting in touch. We'll be back to you within 1–2 business days.